Pulsate Blog Post Series

Illustration Geofencing Chatbots Vector Apps

Here are a series of illustrations created for Pulsate Academy Blog Posts and my own medium account in 2017.

Playing God

Illustration designed for the blog post “Playing God with Bots: From Static Screens to Prototyped Motion”.

How do we use your location data?

“So up next, we have how Pulsate has actually done this. I’m not going to really talk too much about the Pulsate product, but a little bit about what our requirements for geofencing and the kind of checklist we had, our dream list, our vision for building geofencing. What should this do, what way should it work, and what are the attributes that we absolutely did not want?”

Illustration designed for a Blog Post about Geofencing. You can check that Blog Post and more illustrations here.

Location Holmes – Tracking competitors

“Tracking competitors is something that’s kind of interesting as well. You can’t really bug out your competitors’ stores with beacons, but you sure can add a virtual perimeter, a geofence.”

Illustration designed for a Blog Post about Geofencing. You can check that Blog Post and more illustrations here. Below there are a few images going through their creation process.

Geofencing, privacy and consumer perception

“So in terms of privacy, customers do have to opt-in and this is not the type of cell-tower geofencing that you could do at an operator level and you send everyone an SMS. This requires customers to download your application, to opt in for location services, meaning that you can track that they were there. Of course, if you want to send them a push notification, you’re going to have to ask them to opt-in for push as well, on top of location.”

Illustration designed for a Blog Post about Geofencing. You can check that Blog Post and more illustrations here.

The growth of messaging apps

“The growth of messaging apps like: What’s App, WeChat and Messenger have been absolutely staggering now completely overtaking social apps. The result is that by the end of this year, talking to brands and companies over Apps like WhatsApp, Facebook Messenger, Telegram and Slack will be completely normal”

Illustration designed for a chatbot blog post.

Building Your First Chatbot

“If you want to experiment further, you could have a chatbot reply to customers using the same API instead of the CRM. Or maybe the chatbot does the initial talking, handing over to a human for more complex questions. Chatbots are essentially glorified IF ELSE statements, meaning in code that if we see X question we give Y answer. There are a range of tools out there that you can use to start creating basic chat bots, some of which are open source.”

Illustration designed for a chatbot blog post.